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Marketing Research

Marketing & Advertising

Ad*Access - "Over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955."

American Marketing Association - "offers differentiated content that focuses on the tension between Best Versus Next Practices™. "

Emergence of Advertising in America: 1850-1920 - "Over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States."

Think with Google - Marketing resources .

Consumer Information

American Time Use Survey (Bureau of Labor Statistics) - "measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing."

Consumer Expenditure Survey - "provides data on expenditures, income, and demographic characteristics of consumers in the United States."

Surveys of Consumers - maintained by the University of Michigan.